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Successful Public Relations Campaigns

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Dove’s “Real Beauty” Campaign Dove no longer let beauty be depicted in only one way and promoted the idea that being confident in oneself is important. Truth: The Campaign didn’t portray flawless women, but mothers and grandmothers to depict naturally beautiful women. Emotional Connection: Many audience members felt the campaign hit a nerve as they felt invisible due to the u... https://globalresultspr.com/blog/10-successful-pr-campaigns-and-why-they-worked

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