This is a good time to talk about the "long tail" of keyword research, and the 80/20 rule. Only about 20% of the keywords people search for will be popular "fat head" terms. The majority of keyword phrases will be less-frequent, long-tail keywords. Showing up at the top of Google https://juliushpsur.blogkoo.com/content-marketing-dinge-zu-wissen-bevor-sie-kaufen-47656975